What are your products and services actually worth to customers? Not many organizations are able to answer this question, but it’s very important.
In fact, right now, with so many things changing in the way we live, the ability to understand the value of our product or service from the customer’s perspective has never been more important. And that’s where the value equation helps.
Value means the benefit the customer gets from our product or service compared to its cost to them. Put differently, it means benefit to cost ratio. (more…)
Reasons. If you could put in one word what makes employee training pay off, that would be the word. As humans, if we have enough reasons we could do the most incredible things.
Businesses spend a lot of time and money figuring out how to attract new customers to their product or service. But less thought is given to customers who stop buying and simply leave.
When e-learning was first proposed as a viable alternative to classroom-based learning, many organizations were skeptical. And, at the time, their suspicions were well-founded. Unfortunately, while the quality of e-learning has improved greatly over the years, many of these early misconceptions have yet to fade way.
To do their work, employees typically need hard skills. For example, Customer Service Officers need to know how to solve customers’ problems, Computer Programmers need to be able to write functional codes, and Accountants need to be able keep and inspect financial records.
When a supervisor is not assertive, then in real terms, they are either aggressive or passive.
Dwight Eisenhower was the one who said, “What is important is seldom urgent and what is urgent is seldom important.”
In a challenging economy, consumers become value oriented, set stricter priorities, and reduce their spending. Although it’s wise to contain costs, this is not the time for your organization to stop spending on marketing. Rather it’s the time to put customer needs under the microscope to understand how they have changed, and nimbly adjust your strategies, tactics, and product offerings to the new reality.
At some level, every manager understands that to deliver great performance they have to unlock the potential in teams. And to do this, they need to turn a collection of individuals into a high-performing group, the members of which support one another.