Course Outline
Session 1: Course Overview
Session 2: Defining Branding
Session 3: What Are You All About?
Session 4: Creating a Mission
Session 5: Creating a Vision of the Future
Session 6: Positioning Your Brand
Session 7: Developing Your Style
Session 8: Developing a Brand Name and Slogan
Session 9: Creating a Visual Identity
Session 10: Living Your Brand
Session 11: Connecting with Customers
Session 12: Launching Your Brand
Session 13: Taking Your Brand's Pulse
Session 14: Performing a SWOT Analysis
Session 15: Measuring Brand Health with a Balanced Scorecard
Session 16: Middleton's Brand Matrix
Session 17: Interpreting Evaluation Results
Session 18: Keeping the Brand Alive
Session 19: Going Beyond the Brand
Session 20: A Personal Action Plan
Post-Course Assessment
Training Information
Delivery: E-learning (interactive, self-paced, and convenient).
How It Works: Using the unique login details we will send, participants simply access our learning portal with their browser and start learning.
Each participant will be in control of their learning pace and so can leverage our built-in concept of scaffolding to boost learning outcome.
Besides, they take the training at their convenience – any time of the day that suits their schedule and as frequently as they like until they finish.
Anywhere in the course a participant stops temporarily, it’s automatically saved so when they resume they continue from there by default.
Duration: Because it's self-paced, participants finish at different times. However, on the average, busy participants finish in 1 week.
Reports: We send reports periodically to your organization until all participants complete their training. For each participant, the reports show progress, performance score, total time spent learning, and the last time course was accessed.
Certificate: Each participant receives a certificate of training if course is successfully completed.
Access period: 30 days (can be extended).
Access device: Computer, Smartphone, or Tablet.
Comes with: Course transcripts for reference, and 100% money-back guarantee.
Learning Management & Support: We are usually in touch with every participant to encourage and support them until they finish. This leads to very high course completion rate.
Learning Outcome: On LearnSmart, the learning outcome compares favorably with that of conventional training. This is because of increased level of participation through interactivity and learning-pace control.
Throughout each course, in an interactive manner, there are engaging questions and exercises that help assess the participant’s understanding as they learn. This approach gives concepts their own room to breathe and get digested.
And with control of their learning pace, each participant will have the ability to stop and reflect whenever they want, or return to previously-delivered content, and thus ensure a deeper understanding before continuing. A participant will have the time to digest and integrate information being presented into their existing understanding and context. This is how they make sense of it leading to higher levels of cognitive engagement and higher levels of retention.
For the best learning outcome, we recommend that training be taken in chunks of minutes consistently rather than taking it in a long stretch trying to finish quickly.
How To Enroll
Option 1 (for organizations that want to enroll their employees)
To have employees of your organization enrolled, please send the following to staffelearning@learnsmartglobal.com:
Once we receive the above information, we enroll the employees and send each of them an email containing their unique login details and step-by-step guide on how to start training.
Then, we will be sending training reports periodically to your organization on how all the employees are doing. For each employee, the reports show progress, performance score, total time spent learning, and the last time course was accessed.
At the end of the training, if you’re satisfied with our service, we send you an invoice and you pay. If, for any reason, you’re not satisfied with our service, we would not take any payment from you.
Option 2 (for individuals buying this course for themselves)
Click on "Enroll For This Course”, checkout and make payment with your Visa, Master, or Amex card. You will receive your unique login details by email and start training.
Course Outline
Session 1: Course Overview
Session 2: Defining Branding
Session 3: What Are You All About?
Session 4: Creating a Mission
Session 5: Creating a Vision of the Future
Session 6: Positioning Your Brand
Session 7: Developing Your Style
Session 8: Developing a Brand Name and Slogan
Session 9: Creating a Visual Identity
Session 10: Living Your Brand
Session 11: Connecting with Customers
Session 12: Launching Your Brand
Session 13: Taking Your Brand's Pulse
Session 14: Performing a SWOT Analysis
Session 15: Measuring Brand Health with a Balanced Scorecard
Session 16: Middleton's Brand Matrix
Session 17: Interpreting Evaluation Results
Session 18: Keeping the Brand Alive
Session 19: Going Beyond the Brand
Session 20: A Personal Action Plan
Post-Course Assessment
Training Information
Delivery: E-learning (interactive, self-paced, and convenient).
How It Works: Using the unique login details we will send, participants simply access our learning portal with their browser and start learning.
Each participant will be in control of their learning pace and so can leverage our built-in concept of scaffolding to boost learning outcome.
Besides, they take the training at their convenience – any time of the day that suits their schedule and as frequently as they like until they finish.
Anywhere in the course a participant stops temporarily, it’s automatically saved so when they resume they continue from there by default.
Duration: Because it's self-paced, participants finish at different times. However, on the average, busy participants finish in 1 week.
Reports: We send reports periodically to your organization until all participants complete their training. For each participant, the reports show progress, performance score, total time spent learning, and the last time course was accessed.
Certificate: Each participant receives a certificate of training if course is successfully completed.
Access period: 30 days (can be extended).
Access device: Computer, Smartphone, or Tablet.
Comes with: Course transcripts for reference, and 100% money-back guarantee.
Learning Management & Support: We are usually in touch with every participant to encourage and support them until they finish. This leads to very high course completion rate.
Learning Outcome: On LearnSmart, the learning outcome compares favorably with that of conventional training. This is because of increased level of participation through interactivity and learning-pace control.
Throughout each course, in an interactive manner, there are engaging questions and exercises that help assess the participant’s understanding as they learn. This approach gives concepts their own room to breathe and get digested.
And with control of their learning pace, each participant will have the ability to stop and reflect whenever they want, or return to previously-delivered content, and thus ensure a deeper understanding before continuing. A participant will have the time to digest and integrate information being presented into their existing understanding and context. This is how they make sense of it leading to higher levels of cognitive engagement and higher levels of retention.
For the best learning outcome, we recommend that training be taken in chunks of minutes consistently rather than taking it in a long stretch trying to finish quickly.
How To Enroll
Option 1 (for organizations that want to enroll their employees)
To have employees of your organization enrolled, please send the following to staffelearning@learnsmartglobal.com:
Once we receive the above information, we enroll the employees and send each of them an email containing their unique login details and step-by-step guide on how to start training.
Then, we will be sending training reports periodically to your organization on how all the employees are doing. For each employee, the reports show progress, performance score, total time spent learning, and the last time course was accessed.
At the end of the training, if you’re satisfied with our service, we send you an invoice and you pay. If, for any reason, you’re not satisfied with our service, we would not take any payment from you.
Option 2 (for individuals buying this course for themselves)
Click on "Enroll For This Course”, checkout and make payment with your Visa, Master, or Amex card. You will receive your unique login details by email and start training.
