Organizations need to contact potential and existing customers frequently. They need to send written reports and proposals. They need to advertise their products and services. And they need to exchange memos and emails in-house.
All of these require good business writing skills. Besides, now that face-to-face meetings are constrained by the pandemic with more pressure on other communication channels, the flaws in written communication are bound to become more obvious with their attendant costs to organizations.
Poor writing destroys an organization’s reputation quickly. It costs sales and business. If an organization’s product or service descriptions are unclear, unconvincing, or careless, people won’t buy. Similarly, a sloppy, incomplete, or unpersuasive proposals, websites, and marketing materials will lead to loss of business opportunities.
This course is designed to help organizations avoid the negative impact of poor writing on their business. It is a valuable resource that will equip participants with the skills and tools required to write more effectively with language concrete, point of view clear, and ideas well expressed.
Course Objectives:
Course Content Details:
Session 1: Course Overview
Session 2: Why Write?
Session 3: Be Clear
Session 4: Be Concise
Session 5: Be Complete
Session 6: Be Correct
Session 7: Word Agreement
Session 8: Active and Passive Voice
Session 9: Sentences and Sentence Types
Session 10: Readability Index
Session 11: Manners and Courtesy
Session 12: : Practical Language
Session 13: Inclusive Language
Session 14: Sentence Construction
Session 15: Punctuation
Session 16: Writing Business Letters
Session 17: Writing Effective E-mails
Session 18: Spelling and Proofreading
Session 19: Writing Memos
Session 20: Reviewing Your Writing
Session 21: Writing Challenges
Session 22: A Personal Action Plan
Post-Course Assessment
Organizations need to contact potential and existing customers frequently. They need to send written reports and proposals. They need to advertise their products and services. And they need to exchange memos and emails in-house.
All of these require good business writing skills. Besides, now that face-to-face meetings are constrained by the pandemic with more pressure on other communication channels, the flaws in written communication are bound to become more obvious with their attendant costs to organizations.
Poor writing destroys an organization’s reputation quickly. It costs sales and business. If an organization’s product or service descriptions are unclear, unconvincing, or careless, people won’t buy. Similarly, a sloppy, incomplete, or unpersuasive proposals, websites, and marketing materials will lead to loss of business opportunities.
This course is designed to help organizations avoid the negative impact of poor writing on their business. It is a valuable resource that will equip participants with the skills and tools required to write more effectively with language concrete, point of view clear, and ideas well expressed.
Course Objectives:
Course Content Details:
Session 1: Course Overview
Session 2: Why Write?
Session 3: Be Clear
Session 4: Be Concise
Session 5: Be Complete
Session 6: Be Correct
Session 7: Word Agreement
Session 8: Active and Passive Voice
Session 9: Sentences and Sentence Types
Session 10: Readability Index
Session 11: Manners and Courtesy
Session 12: : Practical Language
Session 13: Inclusive Language
Session 14: Sentence Construction
Session 15: Punctuation
Session 16: Writing Business Letters
Session 17: Writing Effective E-mails
Session 18: Spelling and Proofreading
Session 19: Writing Memos
Session 20: Reviewing Your Writing
Session 21: Writing Challenges
Session 22: A Personal Action Plan
Post-Course Assessment
